Our Mission

CHOGORI is named after the local name for K2, the second-highest mountain on Earth and one of the hardest to climb. The brand started from a simple idea: the mountains give us something to pursue, and they deserve something back.

What we make

Heavyweight tees, hoodies and knit beanies built around the world's great peaks. Each design is tied to a real mountain and its history, from K2 and the Matterhorn to Denali, Fuji and Annapurna.

Giving back

A portion of our profits supports organizations working to preserve alpine landscapes and the communities connected to them. As the brand grows, we'll share where that support goes.

Built for the pursuit

Whether you're training for a summit or just chasing your own version of higher ground, CHOGORI is made for people who keep climbing.